I opened this store in 1987 when I was 23 years old. As owner/operator of Victoria Jewelers for the past 25 years, I can tell you the most valuable inventory I have acquired is my customer’s trust. By always acting with honesty and integrity, I’ve also gained their confidence and respect. My staff of skilled and educated professionals and I listen to our customers, and try to help them realize their visions. By treating our customers as a valued part of my company’s success, not only have I made them repeat customers, but they have told so many of their friends and family, that I have been able to keep my advertising to a minimum.