Welcome to Victoria Jewelers

Victoria Jewelers is and has always been a destination store. We draw people from all areas of town with our superior customer service and unmatched craftsmanship. This is a family business, and our customers always know their best interests are protected.

"Custom-made, sparkling diamonds adorn the shelves of display cases. Their shimmer entices Baldwin Park residents, who peer through the glass-windowed store as they stroll downtown. Standing on the corner of New Broad Street and Prospect Avenue is Victoria Jewelers." - Baldwin Park Living

Specializing in Ideal Cut Diamonds

In today’s market, diamond consumers want to become more educated. Even if the customer knows what color and clarity diamond they want, the most important factor that determines the value of your purchase is how well is it proportioned.

Diamonds with the same color and clarity can vary in value by as much as 50% or more, according to AGS (American Gem Society). A diamond can be represented in many different ways, including ways that can conceal an irregularity. You can count on the staff at Victoria Jewelers to educate you so that you will have a clear knowledge and understanding of the true value of the diamond that you select.

STORE HISTORY

I opened this store in 1987 when I was 23 years old. As owner/operator of Victoria Jewelers for the past 25 years, I can tell you the most valuable inventory I have acquired is my customer’s trust. By always acting with honesty and integrity, I’ve also gained their confidence and respect. My staff of skilled and educated professionals and I listen to our customers, and try to help them realize their visions. By treating our customers as a valued part of my company’s success, not only have I made them repeat customers, but they have told so many of their friends and family, that I have been able to keep my advertising to a minimum.

FEATURED DESIGNERS